Founded in 2009, Daisy London was born out of a love for the beautiful and exotic, a passion for travel and a taste for adventure. A fashion and wellness focused jewellery brand, Daisy London is known globally for the Chakra collection. Since it’s launch in 2011, the iconic Chakra bracelet has been spotted on countless celebrities and within numerous press titles.
Each collection carries a story inspired by the things we love and cherish. Daisy captures these elements in the initial designs, right through to the finished product.
Creating collections with a distinct look and feel, Daisy is known for the meaning behind its jewellery and offering something more than just an accessory. It’s a way of a life, something to keep for yourself, something to gift to others and something to cherish. Our pieces are inspired by our travels, capturing the riches of adventures in our design. Each piece is hand crafted with care using only 925 sterling silver and 18t gold and rose gold plate; ensuring our jewellery stands to last.
For you, with travel in your heart. For us all, the wild and free. We keep wellness and energy at our core.